sbe Moves New York Headquarters on the Heels of AccorHotels Investment

Leading International Hospitality Group Relocates to the Heart of Soho, Space Inspired by Art and Technology

NEW YORK, Nov. 13, 2018 /PRNewswire/ — sbe, a leading international hospitality group that develops, manages and operates award-winning global hospitality brands, announced today it moved its global headquarters to the heart of Soho in New York City to accommodate its continuous growth. The office is located at 131 Spring Street, assuming the entire fourth floor of the six-story building.

“On the heels of our recent announcements of several new and exciting projects, I am thrilled to move our New York team to this phenomenal space,” said Sam Nazarian, Founder and CEO of sbe. “This move is a representation of our continued expansion, and moreover, our commitment to creating a corporate environment that is reflective of the three-dimensional sensibilities of design that are apparent in all of our properties around the world globally.”

“In just a short period of time, sbe has become an essential part of our Food & Beverage offerings and an integral part of our team. Their move to Soho is a clear signal of their continued commitment and investment to be at the cutting edge of lifestyle, food and beverage,” said Amir Nahai, AccorHotels CEO Food, Beverage & Lifestyle.

The office will be fully equipped with the latest LG displays including the OLED TV, one of the thinnest screens on the market, which will be utilized for the comprehensive interactive branding area showcasing sbe’s newest projects and developments on a rotating basis. With this branding area, each and every person that steps foot into the New York headquarters will be given a unique and exclusive opportunity to go behind the scenes of sbe’s most recent endeavors.

Supporting a creative environment, sbe has also commissioned internationally acclaimed artist Ara Starck to produce a custom mural installation unique to the space. This will be Starck’s fifth project with sbe, following esteemed installations at SLS and Delano South Beach, Mondrian Park Avenue, New York and Katsuya in Hollywood, LA. Known as a multi-disciplinary story teller, whose large-scale painting installations are a driving force as her work, Starck will help to bring the world of sbe to life with this project.

“Creating paintings for sbe’s magical places is always a rich and powerful adventure. Over the years we’ve built strong and artistic ties that make each of our project together unique and meaningful,” said Ara Starck.

sbe will leverage the new office to house 40 employees. The office will also serve as the headquarters for the accounting, branding, communication, legal, finance and business development sectors of the company and function as the strategic office to support the relationship with AccorHotels as well as all owners and partners. In addition, sbe will maintain its office in Miami which focuses on hotel operations, marketing and IT as well as its office in Los Angeles which serves as headquarters to sbe’s award-winning international real estate development subsidiary, Dakota Development headed by President Joe Faust. The LA office will remain as the home to Disruptive Restaurant Group, which manages all of sbe’s restaurant and nightlife operations, and sbe’s Culinary Laboratory.

The office is designed by sbe’s Dakota Development, which is responsible for the design of numerous projects including SLS Las Vegas, Katsuya Hollywood and Nightingale in Hollywood to mention a few. Faust intentionally chose to create an open-air space to encourage collaboration across all departments and disciplines.

Since its conception, sbe has been responsible for creating an expansive global portfolio of 175 award-winning restaurants, mixology concepts, hotels and residences with over 150 more in the pipeline for the next two years. Amongst those are 25 upcoming SLS properties and 20 upcoming Katsuya restaurant locations globally amidst many other soon to be announced ventures.

About sbe
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with AccorHotels, sbe has an unparalleled global portfolio which will see 25 hotels and over 170 global world-renowned culinary, nightlife and entertainment venues by the end of 2018. The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, Hyde Hotel & Residences, and The Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo by Chef Danny Elmaleh, Fi’lia by Michael Schwartz, Leynia and Diez & Seiz by Chef José Icardi, Hyde Lounge, S Bar, Doheny Room Skybar, Bond, and Privilege. To learn more, visit sbe.com

SOURCE sbe